The Animal Welfare Party has made a complaint to the Advertising Standards Authority (ASA) over the supermarket chain Lidl’s new Christmas TV ad.

The complaint has been made on the grounds that it breaches section 4.2 of the BCAP code. (4.2 Advertisements must not cause serious or widespread offence against generally accepted moral, social or cultural standards).

AWP’s complaint to the ASA reads:

The voice over on the Lidl ad states: “Turkey, chicken and duck, in one meal. So everybody’s happy. Apart from the turkey, chicken …