NEWS RELEASE

Release date: Friday 15 November 2013

Attempt to make World’s biggest Vegan Knickerbocker Glory

A super-size vegan knickerbocker glory will be created in Trafalgar Square tomorrow Saturday (16^th November) at midday.

As part of celebrations for World Vegan Month the Animal Welfare Party is attempting to create the world’s largest vegan iced dessert.

Vegan Chef Tony Bishop Weston and AWP volunteers will help create the knickerbocker glory using a super-size sundae glass and ingredients such as vegan ice cream, chocolate, jelly and bananas.  Samples will be handed our for the public to try.

Leader of the Animal Welfare Party, Vanessa Hudson says: “We want to help dispel the  notion that plant-based diets are about denial and misery. In reality plant-based diets can be creative and fun and what better symbol of fun than a knickerbocker glory? If we want to leave the planet in a healthy state for our kids and grand-kids, we need to think much more creatively about how we feed ourselves and that involves making a shift towards eating more plant-based foods.”

The Animal Welfare Party is standing in the constituency of London in the May 2014 EU elections and has launched a crowdfunding campaign on crowdfunding site Indiegogo. Those who wish to support the party’s efforts are encouraged to visit igg.me/at/animalwelfareparty

ENDS

Photocall

Photographers are invited to take photos of the knickerbocker glory. Construction starts at 12:00PM and will be ready by 12:30PM to be served to the public. The event takes place on the North Terrace of Trafalgar Square.

The knickerbocker glory will be created in a dish approximately 1.6m high, 1.3m wide, and 1.3m deep. It will be filled with with vegan ice cream, fruit, vegan chocolate, vegan jelly and chopped bananas.

For more information contact Vanessa Hudson on 07759704073 or email info@animalscount.org

The Animal Welfare Party, Registered Address PO Box 51250, London, Se11 4UN

NOTES

1. About the Animal Welfare Party

The Animal Welfare Party, formerly known as Animals Count, believes in a better future for people, animals and the environment. Policies are aimed at creating a fairer, more equitable and sustainable society in which the interests of the environment, people and animals are taken into account. Key policies include:

• Redirection of subsidies from livestock and fisheries farming to plant-based agriculture
• Phasing out of the failed practice of animal experimentation with binding targets for reduction and funding and support for alternatives
• Phasing out of farming practices with poor welfare consequences for animals

For information visit https://www.animalwelfareparty.org/

2. Tony Bishop Weston is Vegan Chef, author, and partner at Food for Life, a nutrition and catering consultancy.

He has twice been winner of The Vegetarian and Vegan Society Catering Awards including best hotel. More information on Tony can be found at http://www.foodsforlife.org.uk/tony-weston/tony-weston.html

3. Animal Welfare Party Crowdfunding election campaign initiative

The party is asking for donations of £1 and above in exchange for unique ‘perks’.

Funds raised from the crowdfunding campaign will go towards:

Leaflet production and distribution

• Producing party political broadcasts and other video content
• Advertising and promotion
• Additional office space for the growing network of interns and volunteers
• Holding information stalls across London and the UK

4. World Vegan Month

World Vegan Month is celebrated every November by vegans around the world.

2013 marks the 69th anniversary of the term ‘vegan’ (and thus the verbally clarified concept of ‘veganism’ and of the establishment of The Vegan Society).

5. Other European animal protection parties contesting the EU elections are:

‘Partij voor de dieren’ – The Netherlands, http://www.partyfortheanimals.nl

PACMA – Spain, http://www.pacma.es/

PAN – Portugal, http://www.pan.com.pt/

Partei Mensch, Umwelt, Tierschutz – Germany, http://tierschutzpartei.de/

6.Environmental benefits of plant-based diets

A 2010 UN report concluded that a global shift towards a vegan diet is vital to save the world from hunger, fuel poverty and the worst impacts of climate change.

The report from United Nations Environment Programme’s (UNEP) international panel of sustainable resource management concluded that, as the world population surges towards a predicted 9.1 billion people by 2050, western tastes for diets rich in meat and dairy products are unsustainable.

It read: “Impacts from agriculture are expected to increase substantially due to population growth increasing consumption of animal products. Unlike fossil fuels, it is difficult to look for alternatives: people have to eat. A substantial reduction of impacts would only be possible with a substantial worldwide diet change, away from animal products.”

Professor Edgar Hertwich, the lead author of the report, said: “Animal products cause more damage than [producing] construction minerals such as sand or cement, plastics or metals. Biomass and crops for animals are as damaging as [burning] fossil fuels.”